Instagram Highlights

In 2024, we revamped our Instagram highlights. The goal here was to surface helpful information to our customers, while giving everything a brand refresh. And though not about metrics, each reached around 23,000 accounts at launch.

P.S. I also wrote that bio. (The cool part.)

[video] [video]
[video] [video]

Credits:
Design: Fionn Breen
Marketing: Taylor Williams
Copy: Kari Keller and Sophie Abromowitz

In 2024, we revamped our Instagram highlights. The goal here was to surface helpful information to our customers, while giving everything a brand refresh. And though not about metrics, each reached around 23,000 accounts at launch.

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