As the embedded writer on Cash App’s small, fast-paced, and innovative social team, with 2.4+M followers on both Instagram and Twitter—plus our hands on everything from Tiktok and Youtube to Twitch and Webtoons—I got to write a lot of fun and experimental stuff. Here’s some of it.
PETEYUSA
HODL
For bitcoiners, HODL means “Hold on for dear life." Originally a typo for “hold,” it epitomizes their steadfastness, regardless of market volatility. So we created our own HODL game for Instagram where followers could play as much as they wanted. And when they shared how they did in their stories and tagged @CashApp, they were entered to win real, actual bitcoin.
It’s Would You Rather
The viral success of campaigns like #CashAppFriday created a bit of a trend where anytime we posted, customers dropped their $cashtags. So the goal of It’s Would You Rather was to instead foster conversation. We garnered 5.3M+ impressions on Twitter, averaging 860 comments on each post (the first post about bitcoin ham was the big winner at 10k comments), and #CashAppWYR trended as high as #2 for hours.
Round Ups
When Cash App launched Round Ups, the Cash Card feature required a bit of education. So to bring our followers in and get them up to speed, we went old-school with a (fun) story problem.
Artwork by Josh Cochran.
Webtoons
To expand our audience and experiment on a new platform, we partnered with Webtoon artists to create Cash App ads at the end of their chapters.
Tarot | We love the QR Code
Tarot, but Cash App themed.
TikTok Graveyard | You’ve been cursed
In the early days, Cash App exclusively (and enthusiastically) celebrated Halloween.
Artwork by Steph Davidson
CashAppDay
Cash App Day’s a fake day that we made up to give away money, big discounts, bitcoin, stock etc. And, selfishly, so we could trend #1 on Twitter all day.
Credits:
Marketing: Taylor Williams
Creative Director: Stephanie Davidson
Individual artists per asset listed in dropbox
PETEYUSA
| When we launched Cash App Families—a way for teens to start managing their money with parental guidance—we worked with creators like Petey USA to spread the word. |
HODL
For bitcoiners, HODL means “Hold on for dear life." Originally a typo for “hold,” it epitomizes their steadfastness, regardless of market volatility. So we created our own HODL game for Instagram where followers could play as much as they wanted. And when they shared how they did in their stories and tagged @CashApp, they were entered to win real, actual bitcoin.
It’s Would You Rather
The viral success of campaigns like #CashAppFriday created a bit of a trend where anytime we posted, customers dropped their $cashtags. So the goal of It’s Would You Rather was to instead foster conversation. We garnered 5.3M+ impressions on Twitter, averaging 860 comments on each post (the first post about bitcoin ham was the big winner at 10k comments), and #CashAppWYR trended as high as #2 for hours.
Round Ups
When Cash App launched Round Ups, the Cash Card feature required a bit of education. So to bring our followers in and get them up to speed, we went old-school with a (fun) story problem.
Artwork by Josh Cochran.
Webtoons
To expand our audience and experiment on a new platform, we partnered with Webtoon artists to create Cash App ads at the end of their chapters.
Tarot | We love the QR Code
Tarot, but Cash App themed.
TikTok Graveyard | You’ve been cursed
In the early days, Cash App exclusively (and enthusiastically) celebrated Halloween.
Artwork by Steph Davidson
CashAppDay
Cash App Day’s a fake day that we made up to give away money, big discounts, bitcoin, stock etc. And, selfishly, so we could trend #1 on Twitter all day.
Credits:
Marketing: Taylor Williams
Creative Director: Stephanie Davidson
Individual artists per asset listed in dropbox