Lots of our customers hustle to make their living, and are no strangers to financial stress. So as part of a 360 campaign, we built out a product marketing series grounded in realistic visuals—nothing overly polished or contrived—and got granular with language, telling customers explicitly how to get more out of Cash App.

[16x9 video]

So when those moments of money anxiety inevitably come up? You’re good. The spots performed so well they made their way onto CTV and even those giant NBA screens.

[savings, overdraft, and atm]

Here you’ll see a comprehensive banking spot, shorter cut downs focused on a single benefit, and a separate spot on Afterpay, then new to Cash App.

[16x9 of Afterpay]


Credits:
Art direction – Sophie Walsh
Producer – James Chang
Director – Ben Dean
VO – Julia Shiplett